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Making the Most of Your Social Recruiting Efforts

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The use of social media is now integrated into every industry. With the number of people in the job market ever increasing, social media has significantly changed the face of traditional recruiting, resulting in what is now called social recruiting

Jobvite’s 2014 study clearly shows how technology is vital to recruitment success. Here are a few of the results Jobvite reported:

  • 69% of recruiters anticipate increased job competition in their markets in 2015 à to beat their competitors, recruiters plan to invest 73% more in social recruiting63% more in referrals, & 51% more in mobile recruitment.
  • The number of recruiters & companies currently using social media is 93% – steadily on the rise from the previous years (82% in 2010, 92% in 2012).
  • Recruiters & companies who use social media have seen increases in candidate quality, candidate quantity, & improved time to hire.
  • Similarly, recruiters using mobile platforms have experienced a positive impact with improved time to hire, improved quality of hire, & improved quantity of referrals.

However, just because recruiters are actively using social media does not mean they are using it efficiently. According to JobVite, out of the approximately 91% of recruiters & companies who use social recruiting, only 18% consider themselves experts at it.

Do you need to ramp up your social recruiting efforts? Here are some tips from LinkedIn’s Social Media Strategist, Ben Fox:

Create a Culture, Tell a Story

Sell the practicalities of a position by presenting your unique company brand; be as visual as possible, photos & graphics will give people a chance to see the world through an employee’s eyes.

Invest in Paid-for Advertising
Using platforms like Google, Facebook, and LinkedIn, even a small budget per day will significantly impact your online visibility.

Expand your network by being social
Build the audience that you want to have by telling the world about your business, what you do, & what you’ve had to do to get there using key platforms such as Twitter.

Use social media as an online network
Go further than just using LinkedIn to maintain your online connections – use it to create & build new relationships with potential candidates & other professionals.

Read Ben Fox’s full article.

In Demand IT Skills for 2015

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The end of the year is upon us and the New Year is fast approaching. For IT professionals, 2015 looks promising. Despite a slight decrease in the rate of job growth over the past year, the IT industry is still going strong. Computerworld carried out its 2015 Forecast survey and found that approximately 24% of respondents planned on making additions to their IT departments in 2015.

Over 194 IT executives responded to Computerworld’s survey and stated the following 10 IT skills that are the most in demand for 2015:

1.) Programming/Application Development
2.) Project Management
3.) Help Desk/Technical Support
4.) Security/Compliance Governance
5.) Web Development
6.) Database Administration
7.) Business Intelligence/Analytics
8.) Mobile Applications and Device Management
9.) Networking
10.) Big Data

These skills are aligned with the latest trends in the world of IT. What’s more significant is that these same skills are a necessity for enterprise expansion. This is a good indication that companies will be investing and expanding their IT infrastructures in the years to come.

What’s unfortunate is that with 2014’s unemployment rate falling just under 3%, there isn’t enough talent to fill all of these technical positions. Enterprise Vice President and CIO at HMS, Cynthia Nustad explained, “Our access to free-agent talent, it just doesn’t exist… You’re gently poaching from others, and protecting your turf.” This means that not only must you expand your search for talent, but you’ve got to double your efforts to retain the talent that you do acquire.

Despite these challenges, this survey is a good indication that 2015 will be a positive year for IT professionals.

5 Tips to Maximize Employment Opportunities on LinkedIn

LinkedIn is an online network dedicated to keeping you connected to other professionals. It is an excellent platform for you to showcase your experiences and skills, find and share job opportunities, keep track of professional connections and expand your network. DataCede Staffing shares five important tips to help you maximize your employment opportunities on LinkedIn.

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Make Sure Your Profile is Complete & Public

Your profile is your most important asset on LinkedIn. Think of it as an electronic resume that will potentially increase your visibility and help showcase your skills, qualifications and experience to potential employers. Make sure you include a headline and summarize your experience, work history, education and configure your profile settings so you are easily accessible.

Remember to utilize key words in regards to your skills and experience so that you are searchable as well. Top off your profile with a professional photo and a customized url and you are on your way to maximizing opportunity through LinkedIn.

Build Your Network & Utilize Those Connections
The larger your network is and the more LinkedIn connections you have the better your chances are of getting a new job lead.

Connect with former classmates and professors, supervisors and past and present co-workers. Search through your email contacts to discover additional connections you may have. LinkedIn also has a built in, “People You May Know” feature that can help you to find individuals to add to your network. When you invite people to join your network write a personalized note. Reconnect with each specific contact and remind them how you are connected.

Most importantly focus on the quality of your connections and not so much on the quantity. People you are connected with should know you and be willing to introduce you to their contacts. This way when you go to apply for a position you can utilize your connections that are employed at a specific company or who knows someone that works there

Recommendations & Endorsements
Having other professionals vouch for you and your skills by providing endorsements and recommendations is an important aspect of LinkedIn. Employers look at your profile and like to see that you are a stand out employee with many skills.

Although endorsements are nice, recommendations carry a lot more weight. Recommendations are written by colleagues that truly know and have worked with an individual. It ties your name and identity to that individual and their profile, so make sure it is a recommendation you stand behind.

Search For Jobs & Research Potential Employers
LinkedIn is an invaluable research tool. There is a built in job search function that allows you to browse by keyword, job title or company. If you want to further refine your search you can utilize the advanced search option. Once you find a job you’re interested you can apply for the job right there or save the job with plans to apply at a later time.

Additionally you can research any company and discover if anyone in your network knows somebody at that company.

Get Involved & Join the Conversation
Join groups that are relevant to you and your career. Participate in discussions and try to add value to conversations. This will help you to get noticed by people in the industry and expand your network.

With the help of these five tips you’ll be well on your way to expanding your professional network which will ultimately open you up to new opportunities.